I Turn Google Ads Into MRR for B2B SaaS
You don't pay for traffic. You pay for lower CAC, qualified pipeline, and MRR that scales with spend. That's what I build for B2B SaaS teams across the world.
Paid Media Services for B2B SaaS Growth
Every service connects back to one goal: turning ad spend into qualified pipeline and compounding MRR.
Paid Media Strategy
I tie ad spend to pipeline and MRR — not leads, not clicks. Full-funnel strategy aligned with your sales cycle, ICP, and unit economics.
Google Ads
Search and Display campaigns on Google built for long B2B buying cycles — every campaign maps to pipeline and revenue, not platform vanity metrics.
ABM & Demand Gen
Account-based targeting, intent signals, and nurture sequences built around your ICP and deal stages. I deliver qualified opportunities to your sales team — not MQLs they'll never close.
Measurement & Reporting
Server-side tracking, LTV modeling, and new customer segmentation. You can't scale what you can't measure — I fix the data foundation first and tie every conversion back to actual revenue.
CRO & Touchpoint Optimization
From ad creative to landing page to signup flow — I test and optimize every touchpoint in the conversion path. Price anchoring, page structure, and UX changes that move demo requests and trial starts.
Paid Acquisition Channels That Drive Real Outcomes
We focus on paid acquisition channels that support real business outcomes, not vanity metrics.
Google Search
High-intent demand capture
LinkedIn Ads
B2B audience targeting
Retargeting
Pipeline recovery and nurture
Landing Pages
Stronger conversion rates
Tracking & Attribution
Clearer performance decisions
How I Scale Paid Media for B2B SaaS
A clear, repeatable system. No black boxes — transparent methodology tied to your pipeline and MRR targets.
Audit
I audit your tracking, attribution, conversion paths, and current CAC/LTV. I find where ad spend leaks and where pipeline opportunity sits untapped.
Strategy
A paid media plan mapped to your SaaS unit economics, ICP, and sales cycle. Channel mix, audience segmentation, and budget allocation — tied to pipeline targets.
Execution
Campaign builds across Google and programmatic channels. Platform-native creative, server-side tracking, and landing pages designed to convert your ICP into demos and trials.
Optimization
LTV-based bid optimization, new customer analysis, seasonality adjustments, and continuous testing. The system that compounds your MRR week over week.
Paid Media Case Studies
Real metrics from real campaigns. No estimates, no made-up numbers — verified business outcomes.
How Strategic Paid Media Accelerated Growth for an AI Website Builder
An emerging AI-powered website builder partnered with a paid media team to improve acquisition efficiency and turn Google Ads into a more scalable growth channel. By restructuring campaign architecture, refining keyword targeting, improving ad messaging, and aligning landing pages more closely with user intent, the company achieved significantly stronger performance across its paid media program — building a more efficient acquisition engine capable of supporting sustainable subscription growth.
Performance Improvement
Result: A more efficient acquisition engine — lower costs, higher intent, and a paid funnel built to support sustainable subscription growth.
What B2B SaaS Marketing Leaders Say
From CMOs, Marketing Directors, and Heads of Growth across SaaS companies in Europe.
"Nikolas is someone you can truly rely on. He has a great sense for data, not only can he analyze it, but he also spots connections that others might miss. He thinks in context, explores new approaches, and actively applies what he learns to the projects he works on. Most importantly, his work delivers real, tangible results."
Jakub Matoušek
Sr. Digital Marketing Manager, Showmax
"Nik is a highly professional PPC specialist with a data-driven approach and a strong focus on results. He is not just a task executor. He applies his expertise, creativity, and experience to every challenge. He is also not afraid to push back when a request doesn't make sense, ensuring that every decision contributes to real impact."
Karel Figlár
Director of Digital Marketing, Kentico
"The collaboration with Nikolas was smooth and efficient. He significantly contributed to the growth of New MRR for one of our portfolio companies at saas.group by efficiently scaling our Google Ads accounts. Even without frequent check-ins, the results were strong and I was happy with the performance."
Tim Heicks
Brand CMO, saas.group
"Nikolas is a highly professional performance marketing specialist, with deep expertise in B2B lead generation. He has significantly improved our lead gen efficiency, consistently delivering well-qualified leads within our target audiences. He's a pleasure to work with and has shown great flexibility, stepping into customer-facing PPC consulting roles when needed."
Moritz Gottsauner-Wolf
Head of Marketing, Jentis
The Stack Behind Your Growth
Every tool chosen for a reason. Every certification earned. Integrated for maximum impact.
Ad Platforms
- Google Ads
- Meta Ads
- DV360
- Microsoft Ads
- Reddit Ads
Analytics & Tracking
- GA4
- GTM
- Microsoft Clarity
- Lunio
- Looker Studio
ABM & Automation
- Dealfront
- HubSpot
- Apollo
- Zapier
- Dripify
Let's Turn Ad Spend Into MRR
Campaigns stalling? Low lead quality? Spending but not scaling? Let'sreview what's really driving — or blocking — your growth.
Email us directly
contact@aipixelvaults.com